How much do brands pay per post?

A common rule is $10 per 1,000 followers, scaled by engagement and niche. Highly engaged niche accounts can charge multiples of this.

Does engagement matter more than follower count?

Yes. Brands increasingly pay for engaged audiences, so a 20k account with 8% engagement can out-earn a 100k account with 1%.

Yes — short-form video typically commands a 1.5–2x premium because of higher reach.

Project monthly Instagram income based on follower count, engagement, and post frequency.

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FollowersEngagement rate (%)Average % of followers liking/commenting on each post.Sponsored posts / moAffiliate income / mo

Total monthly income

$2,533

Annualized

$30,400

Rate per sponsored post

$583

Monthly sponsorship income

$2,333

Results are estimates for informational purposes only. Not financial advice.

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Results are estimates for informational purposes only.