Why does niche matter so much?

Advertisers pay 5–10x more for finance, B2B, and tech audiences than entertainment, because viewers there have higher buying intent.

What's a Tier 1 country?

Roughly: US, UK, Canada, Australia, and parts of Western Europe — the audiences advertisers value most.

No — RPM also depends on watch time, ad inventory, season (Q4 is highest), and content type. Treat this as a directional estimate.

Estimate your RPM from your niche and the geographic mix of your audience.

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Niche

Tier 1 audience %US, UK, CA, AUTier 2 %EU, JPTier 3 %Rest

Monthly views

Estimated RPM

$11.03

Monthly ad revenue

$2,205

Niche base RPM

$14.00

Geography multiplier

0.79

Results are estimates for informational purposes only. Not financial advice.

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Results are estimates for informational purposes only.