Estimate your RPM from your niche and the geographic mix of your audience.
Results are estimates for informational purposes only. Not financial advice.
YouTube RPM (Revenue Per Mille) is your earnings per 1,000 video views, after YouTube takes its 45% cut. It differs from CPM (what advertisers pay) because RPM is what hits your bank account. RPM varies wildly by niche, geography, video length, and time of year — finance and B2B niches in the US can earn $20–40 RPM, while gaming or vlog content aimed at a global audience often earns $1–3.
Pick your niche, primary viewer geography, and content type (long-form, Shorts, livestream). The calculator returns a typical RPM range based on industry data. Use the result to plug into the YouTube earnings calculator for a full income estimate. Remember: RPM swings 30–50% between Q1 (low advertiser spend) and Q4 (peak spend) — annual averages matter more than any single month.
Three factors drive 80% of the variation. Niche: a viewer watching credit card reviews is worth 20x more to advertisers than a viewer watching a comedy sketch. Geography: a US viewer is worth 2–4x a viewer from most other countries. Format: 8+ minute long-form videos with mid-roll ads earn 5–10x more per view than Shorts. If you want to grow YouTube income, growing RPM through niche and format choices is often more impactful than growing views.
Results are estimates for informational purposes only.